In terms of business, Facebook and Instagram (Meta) continue to be leading platforms that have a penetration of over 90% within the UAE and KSA. However, by 2026, broad-brush approaches to advertising will cease to exist and advanced audience targeting will be needed to achieve 3x ROAS as well as conversions. Ajnihat Alnajah takes advantage of all of these strategies using our AI-based analytics to maximise the effectiveness of client digital campaigns.

Why Advanced Targeting Matters in 2026

In 2026 Why Advanced Targeting Is Important: Meta's algorithm focuses on relevance; therefore, you will win when the ads are presented to the right person at the right time. If poorly targeted, money spent will go on people that do not want to engage with your product or service; however, if properly targeted, engagement will go up by 40%-60% and the cost per click (CPC) will be reduced by 30%.

Advanced targeting will use all of Meta's robust data (demographics, interests, behaviors and AI predictions) to find high intent users. For Ajnihat Alnajah's B2B clients that operate in AI and digital transformation, this means we are connecting with decision-makers that are looking to find a solution through RNIT platform partnerships.

Core Targeting Types: Your Base

1. Demographics: Precision Profiles

Go beyond age/gender:

• Detailed Demographics such as Education (those with an MBA), Job Titles (IT Directors), Life Events (Getting a New Job) could be used in targeting.

• GCC Tip: You can narrow your targeting by targeting "Saudi Arabia + UAE," "Arabic Speakers," "High-Income Households" for enterprise buyers.

• For example: Ajnihat Alnajah will target "Technology Executives in Riyadh/Dubai aged 35 - 55" to do AI governance demonstrations.

2. Interests: Passion Points

Layer 5 – 10 Relevant Interests i.e. "Digital Transformation," "AI Solutions," "Vision 2030," "Enterprise Software."

The strategy to use with these layers is to narrow your prospects further when you look at an overall topic and use both to create targeting opportunities.

Example: AI + Saudi Business will narrow the prospect pool to include only qualified prospects.

3. Actions: Action Signals

Meta tracks purchases, travelling, usage of devices: "Business Decision Makers", "Frequent International Travellers", and "Premium Device Users".

High Value: "Engaged Shoppers" (E) and "B2B Purchasing Decision Makers".

Advanced Audiences: The Performance Multipliers

4. Custom Audiences: Your Warm Leads

Upload or tag your website visitors, email lists, app users, or engagers (50%+ of people who viewed your videos and people who liked your page).

• Website Custom: All pixel-tracked visitors who have visited your /services or /ai-solutions page in the last 180 days.

• Engagement Custom: All website visitors who have visited your site in the past 180 days, and all people who have viewed the video on your site.

• Exclude people who have recently converted from the ad(s) in order to maximise your budget.

Ajnihat Alnajah retargets demo-bookers with ads that say, "Are you ready for AI implementation?"

5. Lookalike Audiences: Scale Winners

Meta can find "look-a-like" audience members (1-10% similar) to your most valuable customers.

To seed: use high-LTV customers - those who converted with the highest average order amount, and those who opened the email the most.

1% look-alike audiences will often perform 2-3 times better than potential audience targeting.

6. Advantage+ Audiences: Let AI Expand

Meta's AI can be a powerful tool for your business in 2026: set a base demographic and let Meta's AI identify converters.

Best suited for businesses with 50+ weekly conversions and pixels and CAPI set up correctly.

Model(s) of Expertise for Successful Growth

• Layer multiple interests and make sure to them by using Exclusions.

• Build your interests ➞ ”AI,” ”Digital Transformation,” ”Saudi Arabia.”

• Exclude the last purchase from recent buyer, low engagement page, etc. for the greatest increase in ROAS 25 to 50%.

Retargeting Sequences

• Days 1 through 3 ➞ Dynamic Product/Video ads to consumers that abandoned their carts.

• Days 4 through 7 ➞ Use customer testimonials and create urgency to aware of limited spots available.

• Days 8 and beyond ➞ Use lookalikes from those consumers who engaged.

Use AI Within Broad Targeting Context

• Age 25-55, KSA and UAE, no specific interest target.

• Utilizing Advantage+ Shopping or Conversions Campaigns.

• Testing versus constricted for Growth Capabilities.

Gold Targeting for GCC

Ajnihat Alnajah's Target Audience:

• Behaviors: "Business Page Admins" + "LinkedIn Users."

• Interests: "Vision 2030," "NEOM," "SAMA Fintech."

• Geographic Locations: "Riyadh," "Dubai," "Jeddah," + "KSA Expats."

• Custom Seeds: "Webinar attendees" + "Whitepaper downloaders."

Measurement & Optimization

• Key Performance Indicators: ROAS, CPA, CTR >1.5% + Relevance Score 8+

• Pixel + CAPI: Required for iOS metric tracking

• Testing: Weekly duplicate winning/discard losing ads

• Predictive -- Ajnihat Alnajah utilizes RNIT AI for predicting ad performance to find high-performance audience segments prior to launching campaigns.

Key Mistakes to Avoid

• Too Narrow (audience <1MM will stall our learning)

• Do not exclude mobile (90% of GCC use smartphone)

• Do not exclude previous converters (waste budget on previous converters)

Ajnihat Alnajah: Your Meta Ads Partner

We do not only run ads -- we run AI-enhanced campaigns that scale; RNIT Partnership provides predictive targeting and automation for GCC B2B segment (digital/AI-based services).

Results: Clients using Ajnihat Alnajah to target GCC executives requiring transformation solutions average achieving a 3.5X ROAS based on results.